Why Branding Matters?

Stand Out in the Crowd!

Your brand is much more than a cool logo, it’s how other people perceive your business.

Your brand is the cohesive combination of design, language, storytelling and experience. Together they combine to evoke a feeling – “the vibe” – with your target audience, to influence them to engage with your brand and ultimately buy from you. Whether you’ve thought about it or not, you have a brand.

A strong brand is a congruent tone of voice, design, strategy, people, environments, touch points, ‘call to actions’ and customer care.

We can help you develop:

  • ­Modern and evergreen logo for your business.
  • ­Branding that stands out in the crowd.
  • ­Strategic approach towards redesigning brand.

Creating a strong brand is one of the most important things you can do for your business. Many small business owners think branding is only for big firms with big budgets. The reality is, if you have a business, you have a brand, and, no matter the size of your business, making sure your brand is memorable should be a top priority.
If you want to harness the power of business branding, look no further! We have a set of secret tools we can unleash to build a good brand that connects with people at an emotional level.
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Our Logo Design Process

Our comprehensive logo design strategy ensures a perfectly crafted logo for your business.

Exploration

First and foremost, we seek to get to know the client. To understand the client and their needs, we must ask questions and develop a clear understanding of their business, their industry and the issues they have been having.

We can complete this initial phase of graphic design over the phone, in person, using an online design questionnaire or simply via email. Ultimately, the purpose of our expolation is to help the designer understand the project, so the more they know, the better they can communicate through the initial design concepts.

Sketches

Exploration is followed by conceptualization – sketching and developing the logo around the given brief and the research we would have made. Every great logo design starts with a sketch. Creating a logo demands critical thinking, creative input, and methodical planning. With this in mind, our designer gets to work with a piece of paper and a pencil. Further development of the logo sketches may take the form of grids and lines being drawn to balance and align things correctly.

The result of the conceptualization process is a couple of design options (a sizable number of different sketches) to show the client, as well as getting their feedback and refining the chosen sketch until a specific design concept is agreed upon.

Digitization

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Color

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Final Logo

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