Result Oriented Email Marketing

Increase Your ROI by Email Marketing

Email forms a vital part of your digital marketing strategy. Effective email marketing allows powerful relationships with your existing customer base to be developed, through using relevant and timely communication to build trust and loyalty. Getting this communication right is integral in keeping your customers coming back to you for more.

  • ­­Build strong customer relationships
  • ­­Develop your own unique brand
  • ­­Build credibility as a business
  • ­­Become an expert with expert content.

The aim in Email Marketing is to use creativity to ensure your message isn’t lost amongst the crowd. Our Email Campaign Strategies will help make your emails stand out from the rest and deliver a punchy message to convert your potential customers. We adapt your brands tone of voice to create well-crafted, creative email’s for your customers to engage with and appreciate.

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Our Process

Email Marketing Strategies to Help You Get More from Your Campaigns

Discover

The first step in planning your email marketing strategy is to define your goals. We will help you determine what you want to achieve at the end of your email marketing campaign.

Some of the most common email marketing goals include:

    • ­Increase brand visibility
    • Increase sales
    • Acquire new customers
    • Build relationships with existing customers
    • Increase brand loyalty
    • Increase website traffic.

Strategy

Your email strategy largely revolves around how to build an Email Subscriber List from scratch as well as how to retain them. Determine how you will convince your audience to subscribe to your email list. If you’re starting from zero, building an impressive email list can feel like an impossible feat. The strategy that we have found to be most effective is to use strong Calls-to-Action (CTA) in all places where your customers interact with your site. Ideas include:

  • Create a personalized CTA (call-to-action) for each blog or landing page
  • Create a pop-up or slide-in for each page of your site
  • Create a timed pop-up survey (e.g. reach out to visitors on specific pages with surveys related to that content)
  • Use humor or sarcasm in your CTA’s e.g. “No thanks, I don’t want to lose weight”. It reminds them there’s a person behind the button
  • Describe value in your CTA. YOu could say “Download our exclusive e-book now,” and include an email subscription form, or, you might say, “Access all our exclusive offers.”

Segment

Once you have your email list, segment it based on relevant parameters. Segmentation can go a long way in making your email marketing strategy more organized and effective.

Here are some parameters you can consider while segmenting your email lists:

  • Lifecycle stages of users
  • Demographics – gender, location, age, job title
  • User behavior and engagement
  • Buying frequency.

By creating segments in your email list, you can tailor your email communication to match the needs of a particular segment. Instead of sending generic emails, segmentation allows you to add a touch of personalization to your emails.

Content

Regardless of the type of the email campaign you want to send out (product announcement, newsletters, satisfaction survey, etc.), the key action you want your subscribers to take is to click through from your email to the destination you’ve chosen to drive them to. Basically, you want your subscribers to go through with your call to action.

Here are a few things to keep in mind when writing your email content:

  • Craft Compelling Subject Lines
  • Get the Tone and Timing Right
  • Use an Attractive Design
  • The right content for the right target
  • Always include a Call to action
  • Include your Contact Information, Social Media Links and Unsubscribe Links in the footer.

Reporting

Alright, we’re almost done! Tracking is the cherry on top of your email marketing sundae. To get the most out of your email marketing strategy, it is important to have a deep understanding of your target audience. How do you improve engagement and increase email conversions? Your good friend, the email tracker. Tracking and obtaining performance analytics is how you optimize email campaigns and marketing assets based on what works with which segments. Here are a few metrics you’ll definitely want to track as the backbone of your email campaign optimization:

  1. Unique Open Rate
  2. Click-through Rate
  3. Click-to-Open Rate
  4. Bounce Rate
  5. Unsubscribe Rate
  6. Spam Complaint Rate

Case Studies

Los Marineros

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Whitehorse

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