Pinpoint Display Marketing

Increase Your ROI by Display Marketing

Display advertising is advertising that appears on other company websites and includes many different formats such as text, images, video, and audio. Whether you’re looking to increase brand awareness, drive quality traffic or increase conversions, we’re experts in developing creative and compelling display advertising campaigns that deliver against your business objectives. Here at ITC, we specialize in running direct response display advertising campaigns that deliver you sales, revenue, leads, and sign-ups within your agreed cost targets.

  • ­­Display Ads that are Visually Appealing
  • ­­Display Ads that Support Brand Awareness
  • ­Display Ads that Increase Your Visibility
  • ­Display Ads that Support Retargeting.

We work with you to help you understand your business needs, develop insight around your customer’s needs and expectations and implement high performing campaigns that bring the right blend of data and creativity. If you’d like to discuss your Display campaign with us, please don’t hesitate to contact us to get a quote.

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Display Marketing Tactics

We use effective tactics to get your ads seen on the GDN

Why?

More so than ever before we’re all spending more & more time online. 95% of this time online is spent reading and engaging with content across various websites. If you’re looking for an effective way to bolster your paid search and marketing efforts as well as reach your audience beyond search, then display advertising could be just the thing. With a diverse range of targeting options and ad types. Sophisticated strategies can be designed and optimized to suit a wide range of marketing objectives, whether prospecting new acquisitions or re-engaging current & lost customers.

It is important to be able to measure your marketing activities, such as by using Google Analytics, to track their performance. Display advertising platforms offer this benefit to your business. With the data it provides, you can know exactly how many times your ad or ads have been clicked.

What?

Display is a type of PPC advertising where ads appear on third party websites next to content that’s relevant to your product or of interest to your target audience. Ads can take the form of banners, text, images, and video. The potential audience reach is huge, and the range of targeting methods available enables the development of focused campaigns in which ads appear to a very specific, highly relevant audience. Users can be targeted at different stages of the buying cycle, putting them into the start or middle of your conversion funnel.

We don’t believe in helping brands bombard users with ads they don’t want to see. We offer display advertising strategies setup and ran through the Google Display Network or GDN with an emphasis on relevancy. The Google Display Network lets you place ads on a wide variety of news sites, blogs and other niche sites to reach potential customers.

How?

We begin by defining your objectives, then devise a strategy focused on achieving campaign targets and delivering on KPIs. Our PPC team of Google and Bing certified professionals then begin work on bringing your campaign to life using the best practice methodologies we’ve developed and refined over the last decade.

We collaborate closely with your team to get a true understanding of your customer and business. We then look to apply this knowledge to set up relevant Display Advertising campaigns. We promote brand messaging in your distinct brand voice. There is also an option to have regular reports on your activity.

Where?

Display advertising is defined by banner ads (graphic or text), that appear in specifically designated areas of a website or social media platform (Facebook, Instagram, Twitter etc.) Your only limitations are the requirements of the network you are running your campaign through. For example, Google Adwords allows a wide range of display ad sizes which can be placed in different positions on a website.

Display marketing is advertising on graphical screens on the internet. The advertising media used are images, videos or animations, as well as text links and moving images, which are delivered on various end devices such as desktop PCs or smartphones. Display Ads are billed either via CPC or CPM.

Reporting

We use key performance indicators (KPIs) to gauge whether or not a particular advertising campaign performs well. Whether your goal is to build brand awareness, draw potential customers, or drive action, monitoring these four KPIs will keep your display campaign headed in the right direction.

  • Impressions. How many times an ad appears.
  • Reach. How many people see an ad.
  • Engagement Rate. How many people interact with an ad.
  • Click-Through Rate. How many people click on an ad.

Although each KPI is important on its own, when compared altogether, they will give you invaluable insight on how well your display campaign is performing.

Case Studies

Los Marineros

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