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There was a time – not too long ago – when marketing in the digital arena was as basic as buying space for ads on websites or posting promotional material on social media. These simpler times meant that a company could execute a series of thinly aligned tactics without much need for an overall strategy. That’s no longer the case.<br /> With the increased creation and popularity of social media platforms, the over-saturation of content across the web, and the large number of businesses competing for audience attention, your company needs to think in strategic terms in order to ensure your digital presence becomes effective at acquiring quality traffic. Otherwise, you’ll just be a tiny speck floating aimlessly in an ocean of indistinguishable particles